BEAUFORT, S.C. (Sept. 24, 2020) – At its Sept. 22 Regular Meeting, City Council voted to accept the FY 2021 ATAX grant recommendations from the Tourism Development Advisory Committee (TDAC).
The grants are generated by the State Accommodations Tax (ATAX) revenue, and state law governs the distribution and use of the monies. A certain amount of these revenues is allocated for the grant process to non-profit groups focused on the promotion, marketing, and advertising of tourism. TDAC meets once a year to review, discuss and score applicant presentations for these grants.
This year, $166,724 was budgeted for grants. TDAC committee members noted that a total of $257,250 was requested by nine organizations.
The Greater Beaufort-Port Royal Convention & Visitors Bureau requested $140,000 for destination marketing, and TDAC recommended that they receive the full amount, as the Beaufort-Port Royal Designated Marketing Organization (DMO). “The hotel market is down 29% and $7 million this year because of Covid-19,” said TDAC Chairman Vimal Desai. He commended the CVB for “demonstrated results in marketing strategy.”
The other grantees and amounts:
- Lowcountry & Resort Islands Tourism Commission: $11,524
- Port Royal Sound Foundation: $3,700
- Beaufort County Black Chamber of Commerce: $3,500
- Beaufort Art Association: $3,000
- Beaufort Area Hospitality Association: $2,500
- Beaufort Film Society: $1,500
- Penn Center: $1,000
TDAC did not recommend funding a request from Friends of the Spanish Moss Trail.